What is Seeing Eye to Eye?

The Vision Aid Overseas Seeing Eye to Eye Programme is based on the ‘buy one – give one’ principle. The way it works is that for every pair of glasses sold at your Practice/s or eye test carried out, your Practice will pledge to make a cash donation to support the work of Vision Aid Overseas.


For example, Lunettes Opticians donated £2 for every eye test carried in October 2016 to help provide affordable eye care services and glasses to children and adults in Africa. Tushar Majithia from Lunettes Opticians told us:

This campaign was a good way of raising awareness about the work of Vision Aid Overseas and also highlighting the importance of good vision care

Benefits of Seeing Eye to Eye


By taking part in our Eye to Eye Campaign your Practice will have the opportunity to:

  • Let your patients know that every purchase at your Practice is helping Vision Aid Overseas provide some of the Africa’s poorest and most vulnerable people access to affordable eye care services and life changing spectacles

  • Build strong rapport with your patients by demonstrating that your Practice/s care about improving global eye health

  • Distinguish yourself from other Practices by showing your staff and customers that you care

  • Encourage customers who donate their used spectacles through your Practice to purchase their new spectacles with you, as your Practice will be making a monetary donation to support the work of Vision Aid Overseas

  • Engage with your local community by raising awareness of the importance of good eye health

Getting started

Once you have registered your Practice for Eye to Eye we will send you:

  • Tailored, to your Practice, digital promotional materials that you can use to promote your Eye to Eye Campaign. See example on the left

  • Written agreement for your Practice to use the Vision Aid Overseas logo and images to promote your Eye to Eye Campaign

We will also provide:

  • Support from Vision Aid Overseas’ fundraising & communications team throughout your campaign

  • Promotion featuring your Practice on Vision Aid Overseas' social media 

Get involved

If you would like to take part in the Vision Aid Overseas Seeing Eye to Eye Programme, please email [email protected] or call us on 01293 535 016.